Italian Atelier signed a contract with Fendi to become their regional representative. We also helped the brands they were representing generate great revenue at the Milan fair, which accounted for 20% of total order in the whole fair. As a result, the company’s reputation was consolidated within the industry.
Italian Atelier embarked on a new journey with Armani/Casa and helped elevate the brand’s name in the Asia Pacific region.
We purchased the CRM system of Salesforce, which made us one of the first luxury furniture agencies in the world to do so.
With the acquisition of our CMO, Italian Atelier officially opened Asian offices, with Singapore being the first.
March - Formed our Digital Marketing Team. June - Attended Design Shanghai, the first physical furniture fair since the pandemic. August - Established a company with partners in Bangkok, Thailand. September - Participated in Milan Furniture Fair, the largest trade fair of its kind in the world, after 18 months.