Italian Atelier x Sun Life Exhibition: Into The Mirror – Discover your exclusive legacy

Italian Atelier x Sun Life Exhibition: Into The Mirror – Discover your exclusive legacy

Into The Mirror Exhibition: A Self-discovery Journey

After winning the Asia Architecture Design Awards as the Best Furniture Agency in 2023, Italian Atelier and Sun Life Vietnam – De La Sól are excited to present to our Vietnamese audience the Into The Mirror exhibition, a surrealist experience inspired by the history of the Ultrafragola mirror and the societal norms faced on the journey of expressing individuality.

Ultrafragola is a prime example of distinction and the daring spirit of change. During its debut, this piece sparked intense debates about its design that boldly shattered societal norms. However, over time, Ultrafragola has evolved into an icon of innovation. This serves as the inspiration for the Italian Atelier and Sun Life Vietnam to present a surreal experiential exhibition – “Into The Mirror.” We encourage you to bravely look into yourselves and embrace the unique aspects of your identity.

Into The Mirror Exhibition Message
Poltronova and Italian Atelier - Into The Mirror exhibition

For the first time in Vietnam, accompanied by Poltronova, the trailblazer of the unique and inspirational Radical Design movement, the exhibition is a fresh perspective on how the iconic Ultrafragola mirror challenged conventional beauty standards, envisioned by the genius designer Ettore Sottsass. The exhibition features a series of surrealist installations that reflect the different stages of self-discovery. You will also be able to interact with the iconic Ultrafragola mirror and reflect on the person you aspire to become. At the end of the exhibition, we hope you can answer the following question: “Which version of yourself do you aspire to become?”

The Into The Mirror exhibition is a unique opportunity to experience the transformative power of art and self-reflection. It is a reminder that each individual is a heritage and that within every person is an unexplored universe.

Let’s wait for the public opening of this exhibition to immerse yourself in a special universe, a universe of your own that you have yet to discover with Italian Atelier and De La Sól! Follow us on Facebook and Instagram for more information about the exhibition.

Exhibition Details

  • Location: De La Sól – Sun Life Flagship, 244 Pasteur, Ward Võ Thị Sáu, District 3, Ho Chi Minh City
  • Public opening: 21/10 – 31/10/2023 (9AM – 9PM)
  • Private session: 20/10/2023 (4PM – 6PM)